SALES TRACK

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Tuesday, July 26

7:00am – 7:45am       

Health & Wellness Three Mile Run

NASPL and the Hoosier Lottery have contracted with Carmel Road Racing Group to guide a scenic run through Indianapolis’ White River State Park along the canal that weaves its way through iconic buildings and spaces. Participants should dress comfortably in running attire and running shoes. There may be some steps involved, so please share any accessibility concerns with the CRRG guides before the run. Participants will meet in the lobby near the Missouri Street entrance, walk from the hotel to the beginning of the trail as a group, then the run will begin.

Check-in: 6:45am in the lobby near the Missouri Street entrance

Run begins at 7:00am

   
   
9:00am – 9:15am     

Green Flag: Conference Kickoff

Sarah Taylor, Executive Director, Hoosier Lottery

William Zielke, Commission Chair, Hoosier Lottery

Marriott Ballroom 5, Second Floor          

   
   
9:15am – 10:15am

Resilient Leadership: Energy and Engagement in Crazy Times and Beyond

Linda Edgecombe, CSP, Hall of Fame Speaker

Marriott Ballroom 5, Second Floor

   
   
10:15am – 10:30am  

Networking Break

First & Second Floor Pre-Function Foyers

   
   
10:45am – 11:15am

Marketing, Product Development and Sales: Welcome and Opening Remarks 

Rebecca Paul, President and Chief Executive Officer, Tennessee  Education Lottery

 

Big Effort and Big Results for Every iLottery Program

Lori Szymanski, Director, Growth Marketing, Scientific Games

Jessica Fritz, Senior Manager, Growth Marketing, Scientific Games

Marriott Ballroom 6, Second Floor

Combined session with Marketing and Product Management

   
   
11:30am – 11:45am

Fast Growth for Fast Play in New Jersey

Samuel Fromkin, Senior Manager, Strategy & Planning, IGT New Jersey

Emilio Regis, Manager, Sales Planning & Execution, IGT New Jersey

 

Fast Play launched in New Jersey in 2015 and was quickly followed by the launch of 5 Card Cash in 2016, launch of Quick Draw (Keno) in 2017, and the launch of CASH POP in 2019. In FY20, after seeing several years of Fast Play sales decline, NorthStar New Jersey, in partnership with the New Jersey Lottery, decided to reinvest in Fast Play. This led to product changes, changes to new game launch schedules, robust advertising campaigns, product promotions, and sales team activities all focused on reinvigorating Fast Play Progressive. The results of these efforts led to a doubling of Fast Play Progressive sales over the past two years (and still growing) and the expansion of a loyal player base. Find out more here.

Marriott Ballroom 6, Second Floor

Combined session with Marketing

   
   
11:45am – Noon  

Fast Play: Project Innovation at the Illinois Lottery

Tina Wolf, Vice President, Product and Partnerships, Camelot Illinois

Marriott Ballroom 6, Second Floor

Combined session with Marketing       

   
   
Noon – 1:30pm  

LUNCH

Indiana Ballroom E, First Floor

   
   
1:45pm – 2:45pm  

In-Lane: Now or Never!

Ryan Mindell, Lottery Operations Director, Texas Lottery Commission

Terry Presta, Head of Business, North America, ABACUS Solutions International Group

Richard Gotlieb, Vice President and General Manager, Lottery and Gaming, Blackhawk Network

Mark Smith, Vice President, InComm Payments               

                

In-lane has been a topic of lottery discussion for years. Only recently have retailers and lotteries made concrete progress toward selling lottery tickets in-lane via their points of sale, without a terminal. Join the panel for a discussion on progress made to date, why in-lane sales remain an important opportunity, what steps lotteries can take now to prepare for the future, and why retail is the biggest untapped resource for the industry.

Marriott Ballroom 5, Second Floor

   
   
2:45pm – 3:00pm 

Networking Break

First & Second Floor Pre-Function Foyers

   
   
3:15pm – 3:45pm 

Instant Ticket Innovations: The Rise of Digital Printing

Karsten F. P. Roche, Account Executive, Pollard Banknote

Marriott Ballroom 6, Second Floor

Combined session with Marketing

   
   
4:00pm – 4:30pm

The Big Lever: National Retail Chains  

Steven Desautels Director, Retail Sales & Marketing Execution, IGT

Gina Easley, Senior Manager, National Chain Accounts, IGT

 

National retail chains continue to increase their importance to lottery sales in terms of overall contributions to sales and locations.  In this session, we will look at national retail chains – their current contributions, the challenges and opportunities they pose, and the implications for lotteries. Subtopics include:

  • National Sales Contribution by trade-type
  • C-Store retailers that are interested in adding LVMs
  • Ways to improve lottery merchandising in both c-store and grocery store environments: LMBs, digital menu boards, etc.
  • Examples of non-integrated instants programs currently being used in some grocery stores today
  • How to get retailers interested in adopting the NASPL API for selling and redeeming tickets
  • Potential NASPL Initiative on Standard DBG UPC with Value Barcode for POS Scanning

Colorado, First Floor 

   
   
4:45pm – 5:15pm 

Powers Awards and Ott Brown Scholarship Presentation

Celebrate industry excellence with the annual Powers Awards and Ott Brown Scholarship!

 

The prestigious annual NASPL Powers Awards are presented in recognition of the significant contributions lottery and vendor employees have made through exceptional job performance. NASPL also awards one lottery professional the Ott Brown Scholarship each year, enabling the recipient to participate in the NASPL Lottery Leadership Institute at no cost.

Marriott Ballroom 5, Second Floor  

   
   
5:30pm – 8:00pm  

Vendor Meet and Greet 

As many lottery industry employees may not have the opportunity to make it to an annual conference and trade show, this evening was created to give PDS attendees a chance to meet with our industry vendors.

 

During this event, attendees can chat with vendors to learn more about the products and services they offer the lottery industry. Think of this event as a mini trade show reception!

Hors d'oeuvres and beverages will be provided.

Indiana Ballroom E, First Floor  

   

Wednesday, July 27

9:45am – 10:15am

Lotteries Take on the Challenge of Corporate Responsibility

Barry Pack, Executive Director, Oregon Lottery
 

While private sector companies have embraced their roles as responsible corporate members of their communities, many lotteries are just now digging into what it means to have policies and programs around Corporate Social Responsibility in our unique industry and operating models. Much broader than responsible gambling, CSR helps lotteries leverage their human and financial resources to deepen their commitment to supporting and improving their communities. Find out what lotteries and NASPL are doing to take on these initiatives.

Marriott Ballroom 5, Second Floor

   
   
10:15am – 10:30am  

Networking Break

First & Second Floor Pre-Function Foyers

   
   
10:45am – 11:15am  

Determining the Value of Your Product Line

Mary Cimaglio, Senior Instant Games Manager, Arizona State Lottery 

Marriott Ballrooms 9 & 10, Second Floor

Combined session with Product Management

   
   
11:30am – Noon        

Product Positioning in the Face of Economic Volatility

Haley Bobo, Manager, Data Science, Scientific Games

Marriott Ballrooms 9 & 10, Second Floor

Combined session with Product Management

   
   
Noon – 1:30pm

LUNCH

Indiana Ballroom E, First Floor

   
   
1:45pm – 2:15pm

CASH POP: The Light of the Party 

Ammie Smith, Director of Product Development, South Carolina Education Lottery

Josh Whiteside, Director of Marketing, South Carolina Education Lottery

Marriott Ballrooms 9 & 10, Second Floor

Combined session with Product Management

   
   
2:30pm – 3:00pm 

The Power of Data in Driving Intelligent Marketing Strategies 

Jessica Powell, Head of Ignite Player Analytics, UX & Marketing, NeoPollard

 

The Power of Data in Driving Intelligent Marketing Strategies

With the amount of data available to lotteries through digital solutions like iLottery, marketers are empowered to make informed strategic decisions to tailor marketing and advertising strategies to achieve precise business objectives. Business intelligence solutions tell the data story and can highlight trends, but this is just the beginning. What happens when this data enters the hands of lottery marketers? Practical examples of how big data can solve business needs and improve KPIs will be used to showcase the power of data-driven marketing.

Marriott Ballrooms 9 & 10, Second Floor

Combined session with Product Management and Research

   
   
3:00pm – 3:15pm 

Networking Break

First & Second Floor Pre-Function Foyers

   
   
3:30pm – 4:00pm     

The Big Spin Family of Games 

Ammie Smith, Director of Product Development, South Carolina Education Lottery

Josh Whiteside, Director of Marketing, South Carolina Education Lottery

Anne Langley, Controller, South Carolina Education Lottery

Mark Ritchie, Senior Investigations & Enforcement Manager, South Carolina Education Lottery

Marriott Ballrooms 9 & 10, Second Floor

Combined session with Accounting, Product Management and Research

   
   
6:00pm – 9:30pm    

All Delegate Night 

Indianapolis Speedway Museum   

Buses depart at 5:30pm and 6:00pm from the Missouri Street exit, in the corridor outside Indiana Ballroom E, where breakfast is served.

 

Roundtrip shuttle transportation will be provided to and from the museum. Prior to entering the event, attendees will be given a lap around the Speedway track, and the chance to stop and kiss the bricks on the “Yard of Bricks!”

 

Attendees will then be dropped off at the Indianapolis Speedway Museum, with exclusive access to its collection of race cars and memorabilia featuring IndyCar, NASCAR, Formula 1, sprint and midgets, motorcycles and drag racing.

 

Heavy appetizers, adult and nonalcoholic beverages will be served in the atrium from 6:30pm 9:00pm.  

Indianapolis Speedway Museum

   

Thursday, July 28

7:00am – 7:45am       

Health & Wellness Two Mile Walk

NASPL and the Hoosier Lottery have contracted with Carmel Road Racing Group to guide a scenic run through Indianapolis’ White River State Park along the canal that weaves its way through iconic buildings and spaces. Participants should dress comfortably in running attire and running shoes. There may be some steps involved, so please share any accessibility concerns with the CRRG guides before the run. Participants will meet in the lobby near the Missouri Street entrance, walk from the hotel to the beginning of the trail as a group, then the walk will begin.

Check-in: 6:45am in the lobby near the Missouri Street entrance

Walk begins at 7:00am

   
   
9:00am – 9:15am    

White Flag Final Lap: Closing Remarks From Our Host

Sarah Taylor, Executive Director, Hoosier Lottery

Marriott Ballroom 5, Second Floor

   
   
9:15am – 10:15am     

Race for the Future

Sarah Fisher, Former Racecar Driver, Entrepreneur and Coach

Marriott Ballroom 5, Second Floor

   
   
10:15am – 10:30am

Networking Break

First & Second Floor Pre-Function Foyers

   
   
10:45am – 11:30am    

The Winning Ticket: Engaging Players in the Loyalty Game

Liz Bowles Button, Player Loyalty & CRM Manager, Product Development, North Carolina Education Lottery
 

Incentivizing players to engage and become lottery loyalists is the holy grail of contemporary marketing. Learn shares how the North Carolina Education Lottery solved for the zero and first-party data challenge by appealing to their players’ love of chance with a gamified loyalty program. Also, hear the winning strategies for keeping players engaged beyond the transient ticket purchase.

Marriott Ballroom 6, Second Floor

Combined session with Marketing, Product Management and Research

   
   
11:30am – Noon 

Digital Innovation and Growth 

Sean Heffernan, Senior Digital Performance Manager, Camelot Illinois

Marriott Ballroom 6, Second Floor

Combined session with Marketing

   
   
Noon – 1:30pm  

LUNCH

Indiana Ballroom E, First Floor

   
   
1:45pm – 3:00pm      

Future of Marketing and Tech

Tom Edwards, Strategic Consultant and Marketing & Technology Futurist

 

Join tech futurist Tom Edwards for a session that will be unlike anything you have seen. Find out what Star Wars, Stranger Things, and Pixar movies have to do with lotteries and the future. From NFT's to the Metaverse and everything in between, Edwards breaks down complex topics for audiences in a fun and interactive way. Step into the future, where the lines between physical and digital reality are blurring.

Marriott Ballroom 5, Second Floor

Combined session with Marketing

   
   
3:00pm – 3:15pm 

Networking Break

First & Second Floor Pre-Function Foyers

   
   
3:30pm – 4:00pm    

Future of Marketing and Tech

Tom Edwards, Strategic Consultant and Marketing & Technology Futurist

 

Join tech futurist Tom Edwards for a session that will be unlike anything you have seen. Find out what Star Wars, Stranger Things, and Pixar movies have to do with lotteries and the future. From NFT's to the Metaverse and everything in between, Edwards breaks down complex topics for audiences in a fun and interactive way. Step into the future, where the lines between physical and digital reality are blurring.

Marriott Ballroom 5, Second Floor

Combined session with Marketing

   
   
4:15pm – 4:45pm   

Roundtable Discussion and Networking

Marriott Ballroom 6, Second Floor

Combined session with Marketing

   
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