PDS21: Series III
August 3-5, 2021

The NASPL Professional Development Seminar is a unique event, developed to bring together lottery industry employees of all levels, in all disciplines. Specialized PDS workshops explore the industry’s primary job functions, allowing for candid discussions and information sharing among participants and providing attendees with tangible ideas about how to take advantage of the industry's biggest opportunities and find solutions to its biggest challenges.

 

Tuesday, August 3, 2021

All times in Eastern Daylight Time
Schedule is subject to change

11:00am - Noon ET

Winner Awareness Trends and Ideas

 

Ewa Swope, Press Secretary, Pennsylvania Lottery

 

Navigation Stage

 

Learn how to work with your retail, sales, and marketing teams to successfully promote winner awareness

  Public Relations
   
   
11:00am - Noon ET

Fourth Party Risks and Financial Soundness

 

Vignesh Veerasamy, U.S. West Risk Markets Leader, Ernst & Young 

Rolan Moldes, Senior Manager, Risk Transformation, Ernst & Young 

 

Exploration Stage

  Accounting, Audit
   
   

12:15pm - 1:15pm ET

Trends Among Texas Lottery Players Using the Jackpocket App

 

Andrew Fries, Vice President of External Affairs, Jackpocket

Stephen Wade, President, Lottery Management Consulting, LLC

Chelsea Benning, Director of Design & Analysis, Pacific Market Research

 

Navigation Stage

 

Using data from a 2021 survey, examine play and spending trends among weekly, monthly, light and new Texas Lottery players using the Jackpocket app

  Product Management, Research, Sales & Marketing
   
   
12:15pm - 1:15pm ET

Adapting Audits to a Virtual Environment

 

Daniel Graves, Partner, Risk Advisory Services, Weaver

Darlene Brown, Director of Enterprise Risk Services, McConnell & Jones, LLP

Liz Meyers, Director of Information Technology Consulting, McConnell & Jones, LLP

  Exploration Stage
  Audit
   
   

1:30pm - 2:30pm ET

NASPL Speed Networking

 

Reconnect with colleagues and make new industry connections. We encourage you to join us on camera, so please dress accordingly!

The attendee with the most connections will win a prize!
   
   
2:45pm - 3:45pm ET

Hiring Trends for the Future (Cancelled)

 

Steven Robinson, Founder, Empower Performance Group

  Navigation Stage
   
   
2:45pm - 3:15pm ET

Nebraska Lottery’s Continuous Feedback Mechanism

 

Andrew Warrack, President, People Principles

Bonnie Vengrofski, Vice President, Marketing Analytics & Technology, People Principles

 

Exploration Stage

 

Learn more about the Nebraska Lottery’s Continuous Feedback Mechanism and what it revealed about their customers’ response to the pandemic

  Research
   
   
4:00pm - 5:00pm ET

Ohio Lottery: Engaging With Players Through Unique Channels

 

Tom Ackerman, Assistant Director, Office of Marketing, Ohio Lottery

Danielle Frizzi-Babb, Deputy Director, Office of Communications, Ohio Lottery
Justin Horine, Social Media Manager, Marcus Thomas

Barry Riley, Executive Producer, Cash Explosion TV Game Show, Ohio Lottery

  Navigation Stage
  Learn more about how the Ohio Lottery stays connected with its players and Cash Explosion audience with live virtual events, through the pandemic and beyond
  Public Relations, Sales & Marketing
   
   

Wednesday, August 4, 2021

All times in Eastern Daylight Time
Schedule is subject to change

11:00am - Noon ET

Masterclass in Digital Acceleration at Retail: QSR Success & Relevance for Lottery

 

Cory Kiesel, Vertical Practice Director, STRATACACHE Digital Signage Solutions

Maxwell Goldstein, Vice President Sales North America, Carmanah Signs

 

Navigation Stage

  Examine findings from the QSR industry, including how QSR has adapted to the rapid acceleration of digital technology and how these strategies apply to lottery
  Audit, Information Technology, Sales & Marketing, Security
   
   
12:15pm - 1:15pm ET

Leveraging First-Party Data to Drive Engagement in the Age of Privacy

 

Chris Abate, Vice President, Web & Application Development, Marcus Thomas

Pato Sapir, Partner & Senior Vice President, CRM & Marketing Automation, Marcus Thomas

 

Navigation Stage

 

Discover proven techniques to future-proof your player data and build a process for engagement using first-party data

  Sales & Marketing
   
   
1:30pm - 2:30pm ET An Update on NASPL’s Lottery Standard API and In-Lane Initiatives
 

Ryan Mindell, Lottery Operations Director, Texas Lottery

Paul Riley, Vice President Retail Innovation & Partnerships, IGT

  Navigation Stage
 

Get the latest on the NASPL lottery standard API in-lane initiative, including the traction gained so far, the lessons learned, and upcoming opportunities

  Information Technology, Research, Sales & Marketing, Security
   
   

2:45pm - 3:45pm ET

Are You Ready to Get In-Lane?

 

Krista Stepa-Ammeter, Director, Sales and Marketing, Pollard Banknote

 

Navigation Stage

 

Get tips to help navigate in-lane solutions, and examine the learnings and best practices to consider when exploring this new channel in the retail environment

  Product Management, Research, Sales & Marketing
   
   

4:00pm - 5:00pm ET

Draw Game Frequency Panel: Part II

 

Kate Airey, Director of Product Development, Maryland Lottery and Gaming

Cal Heath, Director of Research, Pennsylvania Lottery

Randy Spielman, Deputy Executive Director of Product Development & Digital Gaming, North Carolina Education Lottery

Glenn Strong, Deputy Commissioner of Games & Marketing, Michigan Lottery

Moderated by Mike Gonzalez, Director of Product Development & Data Analytics, Ohio Lottery and Tyna Saysiphaseut, Business Analyst, Idaho Lottery

 

Navigation Stage

 

Continue the discussion on recent and impending additional draws in multistate games, current trends and the future of draw frequency

  Product Management, Research
   
   
   

Thursday, August 5, 2021

All times in Eastern Daylight Time
Schedule is subject to change

11:00am - Noon ET

Harness the Power of Social Media to Drive Engagement

 

Sina Aiello, Vice President, Loyalty, Pollard Banknote

Paul Shea, Sales Executive, Digital Solutions, Pollard Banknote

Ruth Mehzenta, Manager, Loyalty & Digital Engagement, Pollard Banknote

 

Navigation Stage

 

Discuss case studies from lotteries who not only implemented their own tactics, but leveraged innovative ideas from outside the industry to drive engagement

  Product Management, Public Relations, Sales & Marketing
   
   

12:15pm - 1:15pm ET

Lottery and Casino Gaming: Current and Future Trends

 

Ben Nicolls, Director of Sales & Marketing, Alchemy3

Jeffrey Schweig, President, Alchemy3

Stephen Martino, Senior Vice President & Chief Compliance Officer, MGM Resorts International

  Navigation Stage
 

Explore the recent trends in casino and lottery gaming, from adjusting to new consumer habits to the customer journey and player loyalty

 

Product Management, Sales & Marketing

   
   

1:30pm - 2:30pm ET

eInstant Product Management: The Nuts and Bolts

 

Jason Lisiecki, Vice President North America, Instant Win Gaming

Mike Lightman, Chief Commercial Officer, Instant Win Gaming

 

Navigation Stage

 

Get the nitty-gritty on the intricate eInstant portfolio planning process by going through a prototypical game roadmap covering the first 12 months of operations

  Product Management
   
   

1:30pm - 2:30pm ET

Crypto on the Rise

 

Tyna Saysiphaseut, Business Analyst, Idaho Lottery

 

Exploration Stage

 

Explore the rising interest in Crypto Land, with a brief intro into cryptocurrency, trading terminology, demographics of investors, and the adoption of crypto

  Research, Sales & Marketing
   
   

2:45pm - 3:45pm ET

When Draw Games Meet eCommerce: A Player Experience Success Story

 

Sidney Sabbag, Director, Product & Solutions, NeoPollard Interactive

Jessica Powell, Director, Ignite Player Marketing, NeoPollard Interactive

Julin Shaw, Director, Brand Marketing & Business Development, NeoPollard Interactive

  Navigation Stage
 

Gather key insights about player preferences from the digital channel, and explore how these learnings can be applied to amplify your retail draw sales

  Product Management, Sales & Marketing
   
   

4:00pm - 5:00pm ET

RNG: A Look Inside the Black Box

 

Walter Szrek, Partner & Chief Technologist, Szrek2Solutions

Helena Pereira, Vice President, Szrek2Solutions

 

Navigation Stage

 

Get a bird’s eye view of the RNG process and explore some of the challenges to RNG security, as well as different approaches to addressing them

  Audit, Information Technology, Product Management, Security
   
   

4:00pm - 5:00pm ET

National Revenue Layer

 

Mike Gonzalez, Director of Product Development & Data Analytics, Ohio Lottery

 

Exploration Stage

 

Can lotteries work together to create a shared data platform for analytical purposes? Learn more about a proposed new NASPL workgroup to share revenue data

  Research
   
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